Privacy Policy

West Broadway Dental ("we," "us," or "our") is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with your use of our website at westbroadwaydental.lifestyle and the dental services we provide at our clinic located at 3045 West Broadway, Vancouver, BC V6K 2G9.

This policy is intended to comply with Canada's Personal Health Information Protection Act (PHIPA) and the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as applicable British Columbia privacy legislation. By using our website or receiving services from us, you agree to the practices described below.

1. Information We Collect

We collect the following categories of information:

• •Contact information: Your name, mailing address, phone number, and email address, collected when you book an appointment, fill out a form on our website, or contact us by phone or email.
• •Health information: Your dental and medical history, treatment records, clinical notes, radiographs, and other health data necessary to provide dental care. This is collected at your first appointment and updated throughout your care.
• •Insurance information: Your dental insurance plan details, group number, member ID, and policyholder information, used to process direct billing.
• •SMS opt-in data: When you provide your phone number and consent to receive SMS communications, we record your explicit consent, the date and time of consent, and the specific consent language presented to you. This record is maintained separately and is never shared for marketing purposes.
• •Website analytics: We collect standard web server logs including your IP address, browser type, referring page, and pages visited. This is used only for website administration and aggregate statistical purposes.

3. How We Use Your Information

• •To schedule, confirm, and manage your dental appointments
• •To deliver dental care and treatment at our clinic
• •To process insurance claims and direct billing on your behalf
• •To send appointment reminders and follow-up communications via SMS, email, or phone
• •To maintain accurate clinical records as required by law
• •To respond to your inquiries and provide customer support
• •To improve the safety, quality, and accessibility of our services
• •To comply with regulatory, legal, and professional obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• •Insurance providers: We share your treatment information with your dental insurance carrier solely to process claims and obtain pre-authorization.
• •Referred specialists: If we refer you to another dental or medical professional, we will share relevant clinical information with your consent.
• •Service providers: We use trusted third-party service providers (e.g., practice management software, SMS platforms) who access your information only to perform services on our behalf and are contractually obligated to protect it.
• •Legal requirements: We may disclose information if required by law, court order, or regulatory authority.

5. Data Security

We implement physical, technical, and administrative safeguards to protect your personal and health information consistent with PHIPA and PIPEDA requirements:

• •Encrypted storage and transmission of electronic health records
• •Role-based access controls limiting staff access to information needed for their role
• •Secure, locked storage of physical records
• •Regular security training for all staff

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. In the event of a privacy breach affecting your information, we will notify you as required by applicable law.

6. Cookies & Website Tracking

Our website uses essential cookies necessary for basic site functionality. We do not use third-party advertising or tracking cookies, and we do not embed third-party analytics scripts. The Google Maps embed on our contact page is subject to Google's own privacy policy.

7. Your Rights

Subject to applicable law, you have the right to:

• •Access the personal information we hold about you
• •Request correction of inaccurate information
• •Request deletion of your information (subject to legal retention requirements for health records)
• •Withdraw consent for non-essential communications, including SMS messages, at any time by replying STOP or contacting us
• •File a complaint with the Office of the Information and Privacy Commissioner for BC if you believe your privacy rights have been violated

8. Children's Privacy

We provide dental services to patients of all ages including children. For patients under 16, we require consent from a parent or legal guardian for treatment, and all health information is handled under the parent's or guardian's account. We do not knowingly collect personal information directly from children under 16 through our website without verifiable parental consent.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes your acceptance of the updated policy.